Build the foundation behind your brand: positioning, audience, voice, messaging, content pillars, and a logo, colors, and fonts to match.

A strong brand isn't just a pretty logo. It's knowing exactly who you're talking to, what you stand for, and how you want to show up, every time. The Brand Glow-Up builds that foundation, then gives it a look to match.

You'll finish with a customized brand strategy guide and a brand style guide with your logo, colors, and fonts, so every post, profile, and page feels like one brand and every decision gets easier.

Who it's for

• New or early-stage brands that need to define who they are
• Founders whose brand lives in their head and hasn't been written down
• Creators who want a clear niche, voice, and look
• Businesses that feel inconsistent and want a clear identity before posting more

What's included

Strategy

• Brand positioning: Where your brand fits and what it's known for.
• Target audience definition: Who you're talking to, what they need, and where they spend time.
• Brand personality and voice: How your brand sounds, with do and don't examples.
• Messaging direction and core brand messaging: The key messages you'll repeat so people remember you.
• 4 to 6 brand content pillars: The themes your content will be built on.
• Brand differentiation: What sets you apart from similar brands.
• Social content direction: How the strategy translates into what you post.
• Strategic brand recommendations: What to focus on first.

Visual identity

• Logo: A simple logo or wordmark with a set number of concepts and revision rounds.
• Color palette: The colors that represent your brand, with guidance on how to use them.
• Font selections: Fonts for headings and body text that match your personality.

What you'll receive

A customized brand strategy guide and a brand style guide with your logo, colors, and fonts, so you can apply your brand consistently across social media and beyond.

How it works

1. Inquire and discovery. Tell us about your brand, and we'll confirm the service is the right fit.
2. Questionnaire. You complete a brand questionnaire covering your story, offer, goals, values, and inspiration.
3. Strategy. We define your positioning, audience, voice, messaging, and pillars.
4. Visual identity. We design your logo, color palette, and fonts based on the strategy.
5. Review call. We walk through the guide together and gather one round of feedback.
6. Delivery. You receive the final guides in about 14 to 18 business days (suggested, confirm).

What we need from you

A completed questionnaire, any existing brand materials, two or three brands you admire, a description of your customer, and your preferences for logo style and colors.

What's not included

Content creation, ongoing management, website design, packaging, and print design. For a refresh of an existing, established brand, see The Brand Edit.

FAQ

• Do I get the logo files? Yes.
• I already have a logo. Can I skip that part? Yes. We can build the strategy and style guide around your existing logo.
• How is this different from The Brand Edit? The Brand Glow-Up builds a brand from the ground up. The Brand Edit refreshes an established brand without a rebrand.

Pairs well with: The Content Plan, The Social Strategist, The Social Starter.