The Brand Glow-Up
Build the foundation behind your brand: positioning, audience, voice, messaging, content pillars, and a logo, colors, and fonts to match.
A strong brand isn't just a pretty logo. It's knowing exactly who you're talking to, what you stand for, and how you want to show up, every time. The Brand Glow-Up builds that foundation, then gives it a look to match.
You'll finish with a customized brand strategy guide and a brand style guide with your logo, colors, and fonts, so every post, profile, and page feels like one brand and every decision gets easier.
Who it's for
- New or early-stage brands that need to define who they are
- Founders whose brand lives in their head and hasn't been written down
- Creators who want a clear niche, voice, and look
- Businesses that feel inconsistent and want a clear identity before posting more
What's included
Strategy
- Brand positioning: Where your brand fits and what it's known for.
- Target audience definition: Who you're talking to, what they need, and where they spend time.
- Brand personality and voice: How your brand sounds, with do and don't examples.
- Messaging direction and core brand messaging: The key messages you'll repeat so people remember you.
- 4 to 6 brand content pillars: The themes your content will be built on.
- Brand differentiation: What sets you apart from similar brands.
- Social content direction: How the strategy translates into what you post.
- Strategic brand recommendations: What to focus on first.
Visual identity
- Logo: A simple logo or wordmark with a set number of concepts and revision rounds.
- Color palette: The colors that represent your brand, with guidance on how to use them.
- Font selections: Fonts for headings and body text that match your personality.
What you'll receive
A customized brand strategy guide and a brand style guide with your logo, colors, and fonts, so you can apply your brand consistently across social media and beyond.
How it works
- Inquire and discovery. Tell us about your brand, and we'll confirm the service is the right fit.
- Questionnaire. You complete a brand questionnaire covering your story, offer, goals, values, and inspiration.
- Strategy. We define your positioning, audience, voice, messaging, and pillars.
- Visual identity. We design your logo, color palette, and fonts based on the strategy.
- Review call. We walk through the guide together and gather one round of feedback.
- Delivery. You receive the final guides in about 14 to 18 business days (suggested, confirm).
What we need from you
A completed questionnaire, any existing brand materials, two or three brands you admire, a description of your customer, and your preferences for logo style and colors.
What's not included
Content creation, ongoing management, website design, packaging, and print design. For a refresh of an existing, established brand, see The Brand Edit.
FAQ
- Do I get the logo files? Yes.
- I already have a logo. Can I skip that part? Yes. We can build the strategy and style guide around your existing logo.
- How is this different from The Brand Edit? The Brand Glow-Up builds a brand from the ground up. The Brand Edit refreshes an established brand without a rebrand.
Pairs well with: The Content Plan, The Social Strategist, The Social Starter.
