The Main Character.
Your brand strategy and social presence — handled.
Main
Character
Energy.
Your Brand Strategy + Social Presence Handled.
Your Social Should Know Your Brand.
Social media works differently when the person managing it is also thinking about your brand, positioning, voice, and direction.
The Main Character brings brand strategy and
social media management into the same room.
Instead of treating your brand as one project
and your social media as another, GWGS looks
at how they work together.
That means the captions, content direction,
platform decisions, posting calendar, messaging,
and day-to-day management of your social presence
are being shaped by a clear understanding of
what your brand is, who it is speaking to, and
how it should show up.
Brand
Strategy.
We keep your positioning, voice, messaging, content pillars, visual direction, and overall brand consistency in focus as your business and social presence evolve.
Social
Management.
We turn that strategy into an organized, intentional social presence through captions, calendar management, scheduling, publishing, community engagement, performance reviews, and ongoing optimization.
Everything Your Social Needs.
The Main Character isn't just about keeping your accounts active. It's about making sure what your brand says, how it shows up, and how it's managed all make sense together.
Brand
Direction.
Social
Strategy.
Social
Management.
Review +
Optimize.
You Bring
The Content.
Client-provided photo and video assets are required. GWGS does not provide photo or video content creation. You provide the assets; we provide the strategy, messaging, captions, organization, scheduling, publishing, optimization, and direction behind how those assets show up on social.
Brand Meets Social.
One Brand.
One Direction.
The strategy behind your brand should shape the way your social media shows up.
That's why The Main Character brings ongoing brand strategy and social media management together. Instead of creating a strategy once and leaving it behind, we keep that strategy in the room while your social presence is planned, written, managed, reviewed, and refined.
Brand
Strategy.
We keep the bigger picture in focus: your positioning, audience, messaging, voice, content pillars, visual direction, and the way your brand should be understood online.
Social
Management.
We take that brand direction and apply it to the way your social presence is planned and managed — from captions and calendars to scheduling, publishing, engagement, analytics, and optimization.
Your Brand Strategy Doesn't Sit In A Folder.
It All
Connects.
A strategically managed social presence that doesn't just stay active — it stays aligned with your brand.
This Is For You If...
You're Not Looking For Just Posting.
You're looking for someone who understands the brand behind the account and can turn that direction into a social presence that's actually managed with intention.
Your Brand Has Grown.
Your business has evolved, but your social presence hasn't fully caught up with where the brand is now or where it's going next.
You're Tired Of Guessing.
You don't want to keep deciding what to post, what to say, when to post it, or whether any of it actually fits your bigger brand strategy.
You Need Consistency.
You know your brand should be showing up consistently, but managing the calendar, captions, scheduling, publishing, and day-to-day details keeps falling down the priority list.
Strategy Matters To You.
You don't want social media management that exists just to fill a feed. You want decisions tied back to your positioning, messaging, audience, and business.
You're Ready To Hand It Off.
You're ready to stop being the person responsible for keeping every piece of your social presence moving while still having a clear strategic voice in the brand.
You Have Content To Work With.
You can provide the photo and video assets your brand needs, but you want GWGS to take the lead on the strategy, captions, direction, organization, scheduling, and management around them.
You Know Your Brand Deserves More Than "Just Post."
The Main Character is built for the brand that's ready for strategy and execution to finally live in the same place.
Social Strategy
Social Management
Need Something Different?
If you don't need full ongoing brand strategy and social management, that's okay. GWGS also offers signature strategy services and focused à la carte options for brands that need direction without full management.
Here's How We Make It Make Sense.
Clear From The Start.
The Main Character is an ongoing partnership, but it starts by getting clear on your brand. From there, we turn that direction into a social presence that's strategically managed month after month.
Onboarding.
We get to know the brand behind the account.
We start with your business, current brand, audience, goals, offers, existing social presence, messaging, and what's currently working — or not working.
Strategy.
Then we create the direction behind how you show up.
Your brand positioning, voice, messaging, content pillars, visual direction, platform strategy, and social priorities become the foundation for ongoing management.
Management.
Strategy becomes your actual social presence.
Using your approved photo and video assets, GWGS manages the calendar, captions, scheduling, publishing, basic community engagement, and ongoing strategic direction across your selected platforms.
Review +
Optimize.
We don't set the strategy and forget about it.
Each month, we review performance, discuss what's happening with the brand and business, identify opportunities, and refine the direction as needed.
Strategy Isn't A One-Time Conversation.
- ✓ Monthly social strategy
- ✓ Ongoing brand strategy + positioning
- ✓ Calendar management + publishing
- ✓ Monthly performance review
- ✓ Brand + social strategy meeting
- ✓ Ongoing strategic optimization
You Bring
The Assets.
You provide the approved photo and video assets needed to represent your business, products, services, team, and brand on social.
We Make It
Make Sense.
GWGS handles the strategic direction, messaging, captions, content organization, calendar management, scheduling, publishing, optimization, and ongoing management around those assets.
Questions? We Get It.
The Main Character is a bigger partnership than simply handing over your Instagram password. Here are the things you'll probably want to know before deciding whether full brand + social management is right for you.
Everything you need to know about working together before you hit send on that inquiry.
01
What platforms can GWGS manage?
The Main Character includes management of up to three social platforms. We'll determine which platforms make the most strategic sense for your brand during onboarding rather than assuming every business needs to be everywhere.
02
Does GWGS create my photos or videos?
No. GWGS does not provide photo or video content creation. You provide the approved visual assets needed for your social presence, and we build the strategy, messaging, captions, calendar, scheduling, publishing, and management around them.
03
What does "up to 16 feed posts" mean?
Your monthly package includes up to 16 planned feed posts using your approved client-provided assets. The exact mix and distribution across your selected platforms will be guided by your strategy rather than posting simply to reach a number.
04
Are captions included?
Yes. The Main Character includes up to 16 custom captions each month. Captions are developed around your brand voice, messaging, content pillars, goals, and the purpose of each post.
05
Is community engagement included?
The package includes basic community engagement as part of ongoing management. If your brand needs more hands-on comment and DM management, The Social Butterfly can be added for expanded community management on up to two platforms.
06
Do we meet every month?
Yes. The Main Character includes a monthly brand + social strategy meeting so we can review what's happening with the business, discuss performance, identify opportunities, and keep the strategy aligned as your brand evolves.
07
What if my brand strategy changes?
That's exactly why ongoing brand strategy is part of The Main Character. Your positioning, messaging, voice, content pillars, and social direction can be refined as your business evolves. The goal isn't to lock your brand into one document forever.
08
What if I need another platform?
The Main Character includes up to three platforms. If your strategy calls for an additional platform, The Extra Girl can be added for $150/month for management of one additional platform.
09
What if I don't need this much management?
You may be a better fit for another GWGS service. The Social Girl offers ongoing social media management with a lighter scope, while The Social Strategist is designed for brands that want the strategy and roadmap without ongoing monthly management.
10
How much is The Main Character?
The Main Character starts at $2,000 per month. Your inquiry gives GWGS the information needed to understand your brand, goals, platforms, and management needs before moving forward.
If You're Reading This Thinking "Yep, That's Me..."
Then The Main Character might be exactly the level of strategy and management your brand has been missing.
Ready To Be The Main Character?
Your Brand Strategy + Social Presence — Handled.
Stop treating your brand strategy and social media like two separate things. The Main Character brings them together into one ongoing partnership designed to keep your presence intentional, cohesive, and strategically managed.