The Main Character

Strategy and full social media management across up to three platforms: 16 posts, 16 custom captions, 4 Reels, engagement, and monthly analytics. 

The Main Character brings strategy and management together for brands that want a fully supported social presence. It's our most complete package: a team that plans your content, creates it from your assets, publishes it, engages with your community, and reports back on what's working.

You provide the raw materials, like photos, footage, and brand materials. We turn them into 16 posts and 4 short-form videos each month, backed by a monthly strategy and a meeting to keep everything moving in the right direction.

Who it's for

• Brands that want strategy, content, posting, and community in one place
• Growing businesses and creators who are ready to invest in a consistent, polished presence
• Owners who want a partner, not just a scheduler
• Brands active on up to three platforms

What's included each month (up to 3 platforms)

• Monthly social media strategy: Themes, priorities, and goals that guide the month.
• A content calendar: A clear plan of what goes out, where, and when.
• 16 social media posts and 16 custom captions: Created from your assets and written in your voice.
• 4 short-form videos or Reels: Edited from your footage and built for reach.
• Scheduling and publishing: Everything goes out on time.
• Basic hashtag and keyword implementation: Added to help the right people find you.
• Community engagement: Ongoing replies and interaction across your platforms.
• Monthly analytics and performance review: What worked, what didn't, and what we'll change.
• Monthly strategy meeting: A conversation to review results and plan ahead.
• Ongoing content optimization: Adjustments throughout the month based on what's performing.

What you'll receive each month

A monthly strategy, a content calendar, 16 posts with custom captions, 4 short-form videos, scheduling and publishing, community engagement, an analytics and performance review, and a strategy meeting.

How it works

1. Strategy meeting. We review last month and set the month's priorities, themes, and key dates.
2. Plan. We build your monthly strategy and content calendar across up to three platforms.
3. Assets. You send your photos, footage, and brand materials by the deadline.
4. Create. We produce the 16 posts, 16 captions, and 4 Reels.
5. Approve and publish. You approve the calendar and content, and we schedule and publish.
6. Engage and optimize. We engage with your community and adjust as we learn.
7. Report. You get an analytics review before the next strategy meeting.

Need fresh content? Add The Content Day for a monthly photo and video session to shoot your future content, so you always have new material to work from.

What we need from you

Raw assets each month (photos, footage, and access to your products or services), approvals by the deadline, and updates on launches, offers, or events.

What's not included

Paid advertising management, complex customer service, sales inquiries, crisis communication, and on-location shoots.

Terms: Billed monthly in advance. Three-month minimum, then cancel anytime with 30 days' written notice. Payments are non-refundable, and unused monthly services don't roll over. Nothing is posted without your approval.

Why a three-month minimum: Traction on social media takes time, and a lot of the strategy work happens at the very beginning. Three months lets that work turn into momentum.

Organic first: We believe in organic reach. Paid ads are great, but our experience is in growing audiences organically, so ads aren't part of this package.

Availability: Monthly spots are limited, so we confirm your start date after you inquire.

Add on's available with this service: The Content Day, The Social Butterfly, The Extra Girl.