The Content Plan
A 30-day content calendar with 20 custom ideas, content pillars, caption prompts, and timely opportunities, ready to execute.
The hardest part of social media is often deciding what to say. The Content Plan takes that decision off your plate. You get a month of planned, on-brand content, mapped to a calendar, so you can sit down and create instead of staring at a blank screen.
Every idea ties back to your content pillars, so your posts build on each other and tell a story about your brand, not just fill a feed.
Who it's for
- Brands that create their own content but freeze at the blank page
- Owners who post in bursts, then go quiet
- Creators who want more variety and structure
- Businesses preparing for a launch, sale, or busy season
What's included
- A 30-day content calendar: What to post, on what day, in what format.
- 20 custom content ideas: Written for your brand, with the hook and key talking points.
- 5 content pillars: The themes that keep your content balanced and purposeful.
- Posting recommendations: How often to post and when.
- Caption prompts: Starting points so writing captions is faster.
- Content format recommendations: When to use Reels, carousels, stories, photos, or text.
- Relevant holidays and timely opportunities: Dates and moments worth planning around.
- Call-to-action recommendations: What to ask your audience to do in each post.
What you'll receive
A complete 30-day content calendar you can follow right away, along with your pillar overview, idea cards, caption prompts, and call-to-action bank.
How it works
- Inquire and intake. Share your brand basics, audience, goals, offers, and the platforms you use.
- Pillars. We define five content pillars for your brand.
- Ideas and calendar. We develop 20 custom ideas and place them across 30 days.
- Delivery. You receive your plan in about 5 to 7 business days (suggested, confirm), with one round of light feedback.
What we need from you
Examples of your brand voice, the offers or products you want to promote, any key dates (launches, sales, events), your preferred platforms, and how many times a week you can realistically post.
What's not included
This is a planning service. We don't write every full caption, create graphics or videos, or schedule your posts. If you'd like us to handle those, see The Posting Girl or The Social Girl.
FAQ
- Do you write my captions? You get caption prompts and direction. Full custom captions are part of The Social Girl and The Main Character.
- Can I use it for more than one platform? Yes. The ideas and calendar are designed to adapt across the platforms you use, with format recommendations for each.
- What if I need another month? You can request another Content Plan, or move to a monthly package so we plan and post for you.
Pairs well with: The Profile Glow-Up, The Posting Girl, The Social Girl.
