Signature Service No. 03 Girls Who Get Social
Social Media Strategy

The Social Strategist.

stop posting just to post. ♡
Investment
$850
One-Time Strategy

You Don't Need More Random Ideas. You Need A Strategy.

The Social Strategist gives you the direction behind what to post, where to show up, how often to show up, and what your social presence should actually be communicating — all built around your brand, audience, and platforms.

Ready For Direction?

Let's Make
Social Make
Sense.

Let's Talk
What You Walk Away With
Comprehensive Social Strategy + 30-Day Roadmap direction > guessing. ♡
Audit · Strategy less guessing. more direction. ♡ Roadmap · 30 Days
The Social Strategist The Big Idea
Let's Talk Strategy

Posting Isn't The Strategy.

knowing why you're posting is. ♡
The Difference

Ideas Are
Helpful.
Direction Is
Better.

strategy changes the question. ♡

A list of things to post doesn't tell you what your social presence is actually supposed to accomplish.

Social strategy connects the dots between your audience, your platforms, your messaging, your content pillars, and the way your brand shows up online.

The Social Strategist is built to give you that direction. Instead of opening an app and asking, “What should I post today?” you'll have a strategic framework for deciding what belongs on your social media, why it belongs there, and how the pieces work together.

01 Understand

Know What
You're Working
With.

We start with your current social presence, audience, platforms, content, positioning, and the opportunities already sitting in front of you.

02 Strategize

Give Social
A Clear
Direction.

We define the platforms, content pillars, voice, posting direction, keywords, profile opportunities, and strategic recommendations that shape how you show up.

03 Execute

Know What
To Do
Next.

Your strategy is paired with a 30-day roadmap and 30 content ideas so you leave with direction you can actually put into action.

The Social Strategist Difference
less guessing. more direction. ♡

Stop Asking
“What Should
I Post?”

Start working from a social strategy that tells you who you're talking to, what your content should focus on, where you should show up, and what your next 30 days can look like.

Audit · Understand direction > random posting. ♡ Strategize · Execute
The Social Strategist What's Included
Inside Your Strategy

The Plan Behind Your Social.

because winging it isn't a strategy. ♡
What We're Building

More Than
A List Of
Ideas.

The Social Strategist looks at the pieces shaping your social presence and turns them into a clear, customized strategy you can actually use — from who you're talking to and where you're showing up to what you're posting and what the next 30 days look like.

01 Audit
Where You Are

Review
+ Audit

  • Audit of up to 3 social platforms
  • Current social presence review
  • Audience review
  • Profile optimization recommendations
02 Direction
How You Show Up

Social
Direction

  • Platform strategy
  • Voice recommendations
  • 4–6 strategic content pillars
  • Posting frequency recommendations
03 Content
What You Talk About

Content
Strategy

  • Customized social content strategy
  • 30-day content strategy
  • 30 strategic content ideas
  • Hashtag + keyword recommendations
04 Roadmap
What Comes Next

Growth
+ Roadmap

  • Growth recommendations
  • Strategic social recommendations
  • Clear priorities for moving forward
  • Customized strategy roadmap
What You Walk Away With

One Clear Social Strategy. Zero Guessing.

Your final deliverable brings the audit, audience insights, platform direction, content pillars, voice recommendations, content strategy, posting recommendations, optimization opportunities, growth recommendations, and your 30-day roadmap together in one comprehensive social strategy document.

save it. use it. build from it. ♡
The Social Strategist
$850 One-Time
Your Deliverable

Comprehensive
Social Strategy
+ 30-Day Roadmap

Built specifically around your current social presence, audience, platforms, goals, and the direction your brand needs to move forward with more intention.

Audit · Audience · Platforms strategy looks good on you. ♡ Content · Roadmap · Direction
The Social Strategist Inside Your Strategy
The Strategy Framework

It All Connects. That's The Point.

strategy connects the dots. ♡
The Framework

One
Decision
Shapes
The Next.

no random pieces. ♡

Good social strategy isn't a collection of disconnected recommendations.

Your audience affects the platforms you prioritize. Your platforms affect how you communicate. Your voice and content pillars shape what you talk about. And all of that informs what your next 30 days should actually look like.

That's why The Social Strategist is built as one connected framework — not a folder full of random social tips.

Your Strategy, Connected
Six pieces. One clear direction.
01 Start Here
Who

Audience

Before deciding what belongs on social, we need clarity around who you're trying to reach. Your audience gives the rest of the strategy context.

Audience Review Needs Direction
02 Where
Where

Platforms

Your strategy considers where your brand is currently showing up and how your selected platforms should fit into your overall social direction.

Up To 3 Platforms Platform Strategy Optimization
03 How
How

Voice

Voice recommendations give you clearer direction for how your brand communicates on social so your messaging feels more intentional and recognizable.

Voice Recommendations Messaging Direction
04 What
What

Content
Pillars

Your 4–6 strategic content pillars create the categories your social presence can consistently return to instead of relying on disconnected ideas.

4–6 Pillars Content Focus Consistency
05 Build
Build

Content
Direction

The strategy turns those pillars into usable direction through content strategy, posting recommendations, keywords, hashtags, and 30 strategic content ideas.

Content Strategy 30 Ideas Keywords Hashtags
06 Next
Next

30-Day
Roadmap

Everything comes together into clear next steps so you know how to begin putting the strategy into practice instead of wondering what happens next.

30-Day Strategy Growth Recommendations Roadmap
The Point Of The Strategy

Know Who. Know Where. Know What. Know Why.

then go post. ♡

The goal isn't to make social more complicated. It's to give you enough clarity that creating and posting stops feeling like a constant guessing game.

The End Result
clarity you can actually use. ♡

A Strategy
You Can Build
From.

You leave with a comprehensive social strategy and 30-day roadmap designed to give your social presence clearer direction — not just for one post, but for the decisions you make after the strategy is delivered.

Audience · Platforms · Voice it all connects. ♡ Pillars · Direction · Roadmap
The Social Strategist The Fit Check
Let's See If This Sounds Like You

This Is For You If...

you don't need more ideas. you need direction. ♡
The Social Strategist

You Can
Do The
Social.
You Need
The Plan.

You aren't necessarily looking for someone to manage your social media every month.

You want to understand what your social presence should actually be doing — and have a clear strategy for doing it.

The Social Strategist is built for the business owner or brand that's ready to stop making social decisions one post at a time and start working from an intentional direction.

01 Direction

You're
Posting Without
A Plan.

You're showing up, but each post feels disconnected from the next. You want a clearer reason behind what you're sharing and where your social presence is going.

02 Clarity

You Keep
Asking What
To Post.

Coming up with something to say every time you open an app is exhausting. You want content pillars and strategic direction you can consistently work from.

03 Platforms

You're Not
Sure Where
To Focus.

You're trying to figure out which platforms deserve your attention and how each one should fit into the bigger picture of your social presence.

04 Consistency

Your Social
Feels A Little
All Over.

The pieces exist, but the voice, content direction, platform approach, and overall social presence don't feel like they're working from the same plan.

05 Execution

You Can
Execute The
Strategy.

Once you know what to focus on, you have the ability to create your content, write or adapt your posts, and execute the strategy yourself.

06 Next Move

You're Ready
To Get More
Intentional.

You're done treating social like a collection of random posts and ready to make decisions from a strategy that gives your presence clearer direction.

If This Sounds Familiar

You Don't Need More Random Social Advice.

You need one clear strategy that pulls the audience, platforms, voice, content pillars, posting direction, optimization, and next steps together — so you can stop piecing together your social strategy as you go.

less guessing. more direction. ♡
The GWGS Service Edit
pick your level. ♡

What Kind Of
Support Do
You Need?

Strategy, management, and brand strategy solve different problems. Here's the simplest way to see where The Social Strategist fits.

I Need The Plan

The Social
Strategist

You want a comprehensive social strategy and 30-day roadmap, but you plan to execute your social presence yourself.

$850 · One-Time
I Need It Managed

The Social
Girl

Your brand direction is established, but you want ongoing social strategy, captions, scheduling, publishing, and monthly social management.

Explore The Social Girl → I Need Brand + Social

The Main
Character

You need ongoing brand strategy and social media management working together as one strategic partnership.

Explore The Main Character →
$850 · One-Time strategy looks good on you. ♡ Comprehensive Strategy · 30-Day Roadmap
The Social Strategist How It Works
From Questions To Clear Direction

Here's How We Build The Strategy.

clarity doesn't happen by accident. ♡
The Process

Review.
Define.
Strategize.
Build.
Deliver.

then it's yours. ♡

The Social Strategist is built around understanding what exists before deciding what should come next.

This isn't a generic strategy template. We look at your current social presence, audience, platforms, and existing direction before building recommendations around how your social media can move forward more intentionally.

The end result is a comprehensive social strategy and 30-day roadmap you can use to guide your own execution.

The Strategy Process
From your current social presence to a clear plan forward.
01 Review
Start With What Exists

Review
Your Social.

We begin by reviewing your current social presence so the strategy is grounded in where your brand is actually starting — not where we assume it is.

Up To 3 Platforms Social Audit Profile Review
02 Define
Know Who + Where

Define
The Direction.

We review your audience and establish strategic platform direction so the rest of the strategy has a clear foundation to work from.

Audience Review Platform Strategy Social Direction
03 Strategize
Build The Framework

Build
The Strategy.

We develop the strategic pieces that shape how your social presence should show up — including voice recommendations, content pillars, content strategy, and posting direction.

Voice Recommendations 4–6 Content Pillars Content Strategy Posting Frequency
04 Build
Make It Actionable

Map The
Next 30 Days.

The strategic direction becomes something you can actually use through your 30-day strategy, content ideas, keyword and hashtag recommendations, optimization, and growth recommendations.

30-Day Strategy 30 Content Ideas Keywords + Hashtags Growth Recommendations
05 Deliver
Put It Together

Your
Strategy
Is Ready.

Your recommendations come together into a comprehensive social strategy document and customized 30-day roadmap designed to give you clearer direction for executing your social presence.

Comprehensive Strategy Customized Roadmap Clear Next Steps
What Happens At The End

We Build The Strategy. You Take It From Here.

your roadmap is ready. ♡

The Social Strategist gives you the strategic direction and roadmap.

From there, you can use the strategy to guide the content you create and the way you execute your social presence moving forward.

One Important Distinction

Strategy.
Not Monthly
Management.

The Social Strategist is a one-time strategy service.

Ongoing scheduling, publishing, caption writing, community engagement, and monthly social media management are not included in this service.

This package is designed for the client who wants the strategy and direction, then plans to execute that strategy themselves.

$850
stop posting just to post. ♡
One-Time Strategy Service
Comprehensive Strategy + 30-Day Roadmap
Review · Define · Strategize your next move → ♡ Build · Deliver · Execute
The Social Strategist Frequently Asked
Before You Ask

Questions? We Get It.

let's clear it up. ♡

You should know exactly what you're investing in before you make the move.

Here's what you need to know about The Social Strategist.

01 How many social platforms are included?

The Social Strategist includes an audit of up to 3 social platforms and strategic platform recommendations based on your current social presence and direction.

02 Is this an ongoing monthly service?

No. The Social Strategist is a one-time strategy service. You receive your comprehensive social strategy and 30-day roadmap, then use that strategy to guide your own execution.

03 Will GWGS post or manage my social media?

Not as part of The Social Strategist. Ongoing scheduling, publishing, caption writing, community engagement, and social media management are not included in this one-time service.

If you're looking for ongoing social management, The Social Girl or The Main Character may be a better fit.

04 Does GWGS create the content for me?

No. GWGS does not provide photo or video content creation.

The Social Strategist provides the strategy and direction behind your social presence, including content pillars, content strategy, content ideas, posting recommendations, and your 30-day roadmap.

05 What do the 30 content ideas include?

You'll receive 30 strategic content ideas designed to support the content pillars and direction established within your strategy.

These are strategic ideas and direction for you to execute — they are not completed photos, videos, graphics, or finished social posts.

06 Is brand strategy included?

The Social Strategist focuses on social media strategy.

It includes voice recommendations and strategic social direction, but it is not a full brand strategy service. If your brand positioning, audience, personality, messaging, or overall brand direction needs to be built or refined first, The Brand Glow-Up, The Brand Edit, or The Main Character may be more aligned with what you need.

07 What exactly will I receive?

Your final deliverable is a Comprehensive Social Strategy Document + 30-Day Roadmap.

Your strategy brings together the platform audit, audience review, platform strategy, voice recommendations, 4–6 content pillars, content strategy, posting frequency, 30-day strategy, 30 content ideas, hashtag and keyword recommendations, profile optimization, growth recommendations, and strategic roadmap.

08 What's the difference between this and The Social Girl?

The Social Strategist is a one-time strategy service for clients who want the plan and intend to execute it themselves.

The Social Girl is ongoing monthly social strategy and social media management. GWGS handles the captions, calendar, scheduling, publishing, basic engagement, and monthly performance review using client-provided content.

09 What's the difference between this and The Main Character?

The Social Strategist gives you a one-time social strategy and roadmap to execute yourself.

The Main Character is GWGS's ongoing signature partnership combining brand strategy, social strategy, and social media management.

10 How much is The Social Strategist?

The Social Strategist is $850 as a one-time investment.

It includes your comprehensive social strategy and customized 30-day roadmap.

I Need The Strategy

The Social
Strategist

One-time social strategy and 30-day roadmap for the client who plans to execute their social presence themselves.

$850 · One-Time
I Need Social Managed

The Social
Girl

Ongoing social strategy and social media management for a brand with established brand direction.

$1,200 · Per Month
I Need Brand + Social

The Main
Character

Ongoing brand strategy, social strategy, and social media management working together as one partnership.

$2,000 · Per Month
One Last Thing

If You Keep Guessing What To Post...

that's kind of the point. ♡

The Social Strategist is designed to replace that constant guessing with a clearer direction you can actually work from.

You don't need another saved post telling you what you "should" be doing.

You need a strategy built around your social presence.

$850 · One-Time less guessing. more direction. ♡ Strategy · 30-Day Roadmap
The Social Strategist Your Next Move
Consider This Your Sign

Stop Posting Just To Post.

give your social a reason. ♡
The Social Strategist

Your Social Needs A Strategy. Not More Guessing.

Know what you're posting, why you're posting it, and where your social presence is going.

The Social Strategist turns your current social presence into a clear, customized strategy built around your audience, platforms, voice, content pillars, posting direction, and opportunities for growth.

Then we turn that strategy into a 30-day roadmap so you aren't left wondering what to do with it.

Signature Service 03

The Social Strategist.

less guessing. more direction. ♡
$850 One-Time
Investment
Let's Talk
01 Review

Up To 3
Platforms

02 Strategy

Comprehensive
Social Strategy

03 Direction

30-Day
Roadmap

The GWGS Philosophy
strategy looks good on you. ♡

Less Posting. More Purpose.

Good social isn't about posting more just for the sake of staying active.

It's about knowing what your audience needs from your brand, what your content should communicate, where your effort belongs, and how every piece fits into a bigger direction.

Your Next Move

The Strategy Comes First. Then You Make It Social.

Walk away with a comprehensive social strategy and 30-day roadmap built to give your social presence clearer direction — without committing to ongoing monthly management.

this is your sign. ♡
Girls Who Get Social LLC stop posting just to post. ♡ Your Brand, Strategically Social.