The Social Scan
Not sure what's working, what isn't, or what needs to change? You're not alone, and you don't need to guess. The Social Scan is a strategic look at your social media presence, from your profile to your content to how your audience responds.
We review up to two of your platforms the way a new visitor and a strategist would, then turn what we find into a clear, prioritized plan. You get honest observations and specific next steps, not a pile of numbers.
Who it's for
- Brands that have been posting but feel stuck or unsure what's working
- Owners about to invest in strategy or management who want a clear starting point
- Creators whose growth has stalled
- Anyone who wants an expert second opinion before making changes
What's included (up to 2 platforms)
- Profile review: How your profile looks and reads to a first-time visitor.
- Bio and positioning review: Whether your bio says who you help, what you do, and what to do next.
- Content review: What you're posting, how often, and what is and isn't landing.
- Visual consistency review: Whether your feed looks and feels like one brand.
- Engagement review: How your audience is responding, and where conversations are being missed.
- Content opportunity review: Topics, formats, and ideas you're not using yet.
- Competitor observations: What similar accounts do well, and where you can stand out.
- 15 or more actionable recommendations: Specific, ranked by impact and effort.
- A customized improvement roadmap: What to do first, next, and later.
What you'll receive
A written social media audit and recommendations: a scorecard of what's working and what isn't, findings for each area above, 15 or more recommendations sorted into quick wins, 30-day moves, and longer-term moves, and your improvement roadmap.
How it works
- Inquire and intake. Complete a short form with your handles, goals, and a few accounts you admire.
- We review. We go through your accounts and analyze what we find.
- Delivery. You receive your written audit in about 5 to 7 business days
What we need from you
Your handles, your main goal (more followers, sales, bookings, or leads), a few competitors or accounts you like, and analytics screenshots if you have them.
What's not included
We don't make the changes for you, create content, or monitor your accounts after delivery. The audit covers up to two platforms. If you'd like a plan across three, see The Social Strategist.
FAQ
- Do you need access to my accounts? No. We review what's publicly visible. Analytics screenshots help but aren't required.
- Which platforms can you review? Any two of Instagram, Facebook, TikTok, Threads, X, LinkedIn, Substack, Pinterest, and YouTube.
- What happens after? You can use the roadmap on your own, or move on to a Profile Glow-Up, Content Plan, or Social Strategist when you're ready.
Pairs well with: The Profile Glow-Up, The Content Plan, The Social Strategist.
